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An introduction to the importance of unique selling proposition

This happens often in tech sectors and verticals, as there is often a lot of competition. Is your USP truly unique? Your USP is what separates you from other companies. Say there are four hotels in a small holiday resort. This gives the hotel with a swimming pool a great USP.

  • Something that they know they will receive with you;
  • What are all the benefits that you offer to your customer?
  • Try to think about your customers and what kinds of unfulfilled needs your customers or the whole industry is currently having, and write them down if they are closely related to the benefits your services and products have to offer;
  • What makes you stand out of the masses as a person?
  • Now write out the most important benefits that will appeal to customers.

This is a simple example, although in competitive industries it can be difficult to write a unique selling proposition that really sets your company apart in a positive way. So what can you do to write a great USP?

How to Write a Unique Selling Proposition 1. It is such an important task, that requires an approach of total commitment, patience and understanding of the scope involved.

  • What is your unique selling proposition?
  • Something that they know they will receive with you;
  • Do you offer great customer service?
  • What is the USP of your character?
  • Netflix concept worked out wildly successful as there was a huge demand in the market for someone who could offer a solution to the rather annoying renting process of movies.

Create a comprehensive buyer persona Your buyer persona is a formulated representation of your ideal customer. It is the person who you will target to be your client through marketing, business development and sales.

  1. Then try to cut it down. You also know exactly how your product can help them to achieve their goals, solve their problems and help them meet their daily challenges.
  2. You will get it in 30 minutes or less. Providing THE solution at its best.
  3. So what can you do to write a great USP? You will get it in 30 minutes or less.
  4. What are all the benefits that you offer to your customer? It is the person who you will target to be your client through marketing, business development and sales.
  5. Make sure to note everything that is special or even so unusual that none of your competitors can offer it. Create a comprehensive buyer persona Your buyer persona is a formulated representation of your ideal customer.

When creating your buyer persona, depending on your product and sector of course, include elements such as demographics, pain points, challenges, motivation, behaviour patterns and goals. Your buyer persona guides how you approach and interact with potential and current clients, and helps form the foundation of your USP.

Do you offer great customer service? What are all the benefits that you offer to your customer? These are what will resonate with customers. Crucially, your USP should talk to your customer.

They go hand in hand.

What’s your Unique Selling Proposition?

List your most important, distinctive benefits Be careful not to mix benefits with features. Speed of delivery is a benefit. Now write out the most important benefits that will appeal to customers. Aim for at least 3. Examples of benefits include saved time, reduced costs and more business opportunities.

Create your customer promise A good USP makes a pledge to customers. Something that they know they will receive with you.

You will get it in 30 minutes or less. And if they take longer, they promise that you get it for free. What can you promise your customers to make you stand apart from your competitors? Now write out a concise, compelling USP You now know your ideal customer well. You know their behaviour patterns, their problems and so forth.

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You also know exactly how your product can help them to achieve their goals, solve their problems and help them meet their daily challenges.

Why should they choose you? Begin by writing out a paragraph of, say, 3-5 lines. Then try to cut it down. Keep front of mind that it must be concise and compelling.

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What are the essential elements that you want to communicate? Are there parts that you can reduce in length or delete completely? Once you get it down to between 1-2 lines, you then want to make it one standalone sentence or phrase.