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Describe the history and business of kodak and fujifilm

Hire Writer Kodak vs. Fujifilm Growing up in a big family where parents loved taking pictures and capturing that special moment. Kodak and Fujifilm played an enormous role in many households around the world.

  1. Through the course of the Chapter 11 bankruptcy, Kodak has reduced costs, businesses and employees. They focused on photography and imaging.
  2. They ability paid off.
  3. Kodak had an upper hand by starting earlier than Fujifilm, 1888 compared to 1934 Kodak and Fujifilm, 2012 , Fujifilm adapted more to the market changes and currently still is a leading force in the film industry.

When it comes to history and competition, management strategies play a key role in the way two competitive companies embrace innovation. Kodak and Fujifilm companies focus on both photography and imaging as their core businesses. Kodak had an upper hand by starting earlier than Fujifilm, 1888 compared to 1934 Kodak and Fujifilm, 2012Fujifilm adapted more to the market changes and currently still is a leading force in the film industry.

Kodak was in bankruptcy protection since January 2012 under Chapter 11 with hopes to try to reconfigure its business strategies. Production standards were maintained that satisfied all consumers. Possible changes of the decision-making process that would embrace flexibility and be the best way to ensure diversity and innovation in any organization. The founder George Eastman 1888patent and developed a technology that would change the way we see things in still life.

Eastman launched the ease to photography, the first simple click camera, photography equipment, film, paper, and color chemicals.

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Although Kodak developed the basic technology for the digital cameras in 1975, the idea was dropped due to the fear that it would threaten the film business Williams, 2013. Digital cameras are much faster and more efficient than the traditional film, so Kodak sales dropped considerably.

January of 2012, the company filed Chapter 11 bankruptcy protection, and a year later, the court approved financing. Kodak, they sold patents to a group of companies: Apple, Microsoft, Google, and others.

Fujifilm The Japanese company was founded in 1934 Fujifilm, n. They focused on photography and imaging. The company soon ruled the Japanese market, which was ranked second after the United States in film usage Fujifilm, n. As Fujifilm prepared for the fast changing needs in the market, it widened its business scope to digital cameras, printers, photocopiers, and optical devices Fujifilm, n.

It also tapped into the health sector, producing medical equipment that includes X-ray imaging and chemicals Fujifilm, n. Even when they were advised that the move to digital technology was necessary, management still refused to take action.

Kodak vs. Fujifilm Essay

The predicted change to digital technology 20 years later was seen as the far future, and as the company enjoyed success, leadership did not see a reason for change.

In recent years, however, Kodak tried to change its management strategy in embracing innovation. They shifted to delocalize research and collect data, in order to gather more information about consumer preferences.

  1. Currently, the company is trying to reconstruct its strategies with a main focus on commercial printing. January of 2012, the company filed Chapter 11 bankruptcy protection, and a year later, the court approved financing.
  2. EICC focuses on issues that relate to the safety of the workers, verifying that workers are treated with respect and dignity and they also evaluate manufacturers and suppliers on their processes to make sure that they are environmentally responsible.
  3. In recent years, however, Kodak tried to change its management strategy in embracing innovation.
  4. Management successfully employed new businesses and ventures alongside its photography production. As Fujifilm prepared for the fast changing needs in the market, it widened its business scope to digital cameras, printers, photocopiers, and optical devices Fujifilm, n.

They also diversified top-level management to ensure best skill input in each field, and implemented a more democratic management style that listens to staff suggestions and ideas Williams, 2013. Fuji, on the other hand, took a different approach from the beginning; while they were successful in the film business, they prepared for the switch to digital technology and developed new business lines.

Initially, they started off as a photography and imaging company, then diversified into different other products such as digital cameras, cosmetology, and medical equipment. This enabled Fujifilm to achieve profits depending on the preferences of their various customer bases. After its successful dominance in the Japanese market, Fujifilm realized the potential in venturing into the global market.

  • Kodak has depleted a lot of its products that the company was originally based on, whereas Fujifilm has maintained its originally based products and stretched its interests beyond just film development;
  • Recommend three 3 ways any company should build in flexibility to back up its decision-making process in order to adapt to changing market conditions;
  • This enabled Fujifilm to achieve profits depending on the preferences of their various customer bases;
  • They shifted to delocalize research and collect data, in order to gather more information about consumer preferences;
  • It has developed a strategy to promote growth for businesses and to accelerate its global expansion by concentrating its management resources in healthcare, functional materials and document solutions.

The 1984 Olympics in Los Angeles marked the breakthrough point in this venture, when Fujifilm became the official film of the event. A joint venture with the UK based Xerox Fuji Xerox helped establish further global production and sales.

Determine what other management differences have impacted the relative success of Kodak and Fujifilm. Provide specific examples to support your response. Opposing to change by management was a major cause for the failure of Kodak. Even though they dropped the ball on the digital technology, Kodak got the credit for the digital invention. They felt their initial plans and strategy worked so well that change was not needed. The management team believed that its core strength was in the brand and marketing that they could just partner up with or buy into a new industry such as drug or chemicals.

  • The only aspect of poor social responsibility that I can apply to Kodak would be from the years of poor management decisions and a waste of money on a division of the company;
  • But without in-house guidance, Kodak lacked the ability to integrate the companies it had purchased and to negotiate profitable partnerships Schum, 2012;
  • The company came into the market with George Eastman being the first to demonstrate a gelatin dry plate versus a wet plate that was used for photography Kodak;
  • In recent years, however, Kodak tried to change its management strategy in embracing innovation;
  • They felt their initial plans and strategy worked so well that change was not needed;
  • When Fuji realized that digital photography would be the way of the future, the company went through some changes to get away from the same type of marketing that Kodak was stuck on.

But without in-house guidance, Kodak lacked the ability to integrate the companies it had purchased and to negotiate profitable partnerships Schum, 2012. When Fuji realized that digital photography would be the way of the future, the company went through some changes to get away from the same type of marketing that Kodak was stuck on.

Fuji still went through a number of years of losing profit because of making film manufacturing and sales its main business, but eventually Top Management had to implement new strategies. This acknowledgement was given by Business Ethics Magazine, and according to the article, Kodak had been in the running for 5 years Business ethics names, 2004. From a social responsibility standpoint, Kodak contributes to, and supports a number of community organizations such as, the United Way, museums, cultural facilities, and performing arts organizations Community affairs, 2013.

The only aspect of poor social responsibility that I can apply to Kodak would be from the years of poor management decisions and a waste of money on a division of the company.

Hopefully, Kodak management has learned from the mistakes of the past and be a respected brand. Kodak is committed to environmental, ethical, and social responsible operations that include maintaining safe work environment and providing quality products. Fujifilm is obligated to ethics and social responsibility as well.

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This ensures that these measures and values are integrated in all company procedures. They also implemented a transparency policy to keep the government and customers aware of its business activities. Discuss the extent to Which Management of both Companies adapted to changing Market conditions. From what I have researched and wrote about, Kodak stood firm in their traditions and was confident in their brand and marketing strategies.

Kodak management had great inability to adapt to the changing marketing conditions when the signs were there for the future. That inability led them straight to bankruptcy Schumpeter, 2012. Currently, the company is trying to reconstruct its strategies with a main focus on commercial printing. Fujifilm, on the other hand realized that major changes were necessary the coming of the new photographic film. Management made the appropriate moves to prepare for the future marketing conditions.

They ability paid off.

Fujifilm management team displayed the true value of innovation, strategy, and execution compared to Kodak management team. There diverse in-house expertise insured a smooth transformation Schumpeter, 2012.

Recommend three 3 ways any company should build in flexibility to back up its decision-making process in order to adapt to changing market conditions. Management should have upward communication in its companies marketing strategy and decision making process.

  • They felt their initial plans and strategy worked so well that change was not needed;
  • Broad minded employees are open to new ideals and will be a great asset to the growth of any company or business;
  • It developed a plan to create and market products that were designed to match the needs of emerging markets and to put goals into place to boost sales and reduce cost;
  • Kodak has depleted a lot of its products that the company was originally based on, whereas Fujifilm has maintained its originally based products and stretched its interests beyond just film development.

The lower-level management team gives the upper-level management team positive or negative feedback on the operation issues, problems, and performance of a company in order for all operations to run correctly and smoothly. Broad minded employees are open to new ideals and will be a great asset to the growth of any company or business. Global Expansion to Long Term-Planning: Designing their products according to the global market changes.

Making comments to increase the products and services by constantly assessing and improving the processes used to create those products. By doing so, the company could expand in marketing faster, reliable, and satisfactory products in services to make customers return.

Managers and non-managers collaborating with business owners, suppliers, employees, and customers working together to make improvements and solve problems in a company. Combining different skills and allowing employees to work together as a team to get a Clients order completed.

S expected to heat up, New York. How Fuji film survived, www.