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Marketing plan of a fast food restaurant

Smaller businesses must be savvy in developing marketing strategies that drive consumer traffic. This entails staying in constant touch with customers.

One of the best ways for smaller fast food companies to stay in touch with their companies is through marketing research.

A small fast food company must know what key customers want and will buy before developing marketing and advertising strategies. Collectibles Fast food companies can drive traffic through collectibles, particularly those that kids enjoy. Select a movie or popular animated film. Find companies who sell dolls, glasses or other mementos that are related to the movie. Offer four or six characters or glasses.

  1. Show off your 5-star staff doing what they do best! The other big thing to keep in mind when it comes to Yelp is how you handle feedback.
  2. Market Segmentation Small fast food companies often use market segmentation as a marketing tool. Promote User-Generated Content User-generated content lovingly dubbed UGC is a great way to develop personal and intimate engagement with users.
  3. Does your food target patrons who prefer healthy eating? For more ideas, check out what we've come up with here.
  4. Invite people to fill out an application.

Provide one free item for the purchase a kids' meal. This fast food marketing strategies entices people to come back until they have all the collectibles.

Choose a popular theme for your collectibles that other fast food companies are not marketing. Market Segmentation Small fast food companies often use market segmentation as a marketing tool.

Market segmentation is the process of identifying key buying groups that patronize your restaurant. This information is largely obtained through market research surveys, asking people demographic information such as age, income and household size. You could then locate clusters of this demographic group within a 5-mile radius of your restaurant. Obtain the addresses of these residents and mail coupons to them.

25 Restaurant Marketing Ideas: How to Market a Restaurant

You can also segment your market by various activities, attitudes and customer usage, according to NetMBA. Loyalty Programs Frequency card programs are a popular type of loyalty program for fast food restaurants.

Create a display and sign-up forms to promote your frequency card program. Invite people to fill out an application.

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Reward people according to the frequency in which they visit your restaurant. For example, you could offer people a free drink after their first four visits, then free fries after their next four visits.

Fast Food Marketing Strategies

Ultimately, a customer could earn a free meal after 12 visits. Keep repeating this cycle for six, eight or 10 weeks, or whichever time frame you choose. Social Marketing Modern marketing includes an online presence.

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A website is an important tool for communicating your company's personality and getting the word out about your menu, new offerings and special deals. With the right e-commerce platform, customers can order directly from your website.

  1. Often, the restaurants with a strong social media presence as part of their restaurant marketing plan are the ones that fare the best, and in the competitive food industry, ignoring social media is a death sentence. Also be sure to have some fun with hashtags — whether jumping on the hype of existing popular Twitter hashtags like ThrowbackThursday or inventing your own, hashtags are a great way to have some fun with fans.
  2. Our customers are wants some real Asian food such as Chinese food, Japanese food, and Korean food. Our restaurant is near the supermarket and people live in area.
  3. Our restaurant is very human because before we start the restaurant we are doing a little bit research we asked 10 people in the class they are 8 are local students and the other are Asian students. Collectibles Fast food companies can drive traffic through collectibles, particularly those that kids enjoy.
  4. This information is largely obtained through market research surveys, asking people demographic information such as age, income and household size. So we believe if we have the good quality and service we can become the one of the best restaurant in Hobart.

Use your site and social media platforms like Yelp, Facebook and Twitter to solicit customer feedback "Tell us what new products you'd like to see"respond to complaints and concerns, and market your business by responding to trendy news and events.