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New belgium brewery building a business on sustainability

Leave a comment Case Study: After going on the New Belgium tour, I was not only amazed at all the beer but stunned at how well New Belgium practices sustainability through socio-culture, institutional, economic, and environmental dimensions. These four dimensions of sustainability are so very dependent on each other; they overlap one another to create an ongoing flow of sustainable practice.

From day one founder Jeff Lebesch and co-founder Kim Jordan have never lost the idea of environmental stewardship. New Belgium began of just a mere basement operation of brewing beer that turned into a company that is producing over 325,000 barrels of beer annually.

So how does a company like new Belgium balance the environmental stewardship and four dimensions of sustainability? The core values and beliefs guide the company to follow sustainable practice.

In order for the company to engage in sustainable practices it starts with active participation from the employees. By allowing employees to have ownership within the company it not only empowers better work ethics but also sets a foundation for a workforce to be efficient. New Belgium states how employees ownership should not just exists on paper, but in practice Corporate Sustainability Report, ND.

Case Study: New Belgium Brewery

By building this institutional dimension of sustainability for the business New Belgium accomplishes the other dimensions. The employees are constantly trying to update and improve practices to help the ratio of input and output of natural resources used. First, in 2000 New Belgium realized the increase in brewing was creating a ton of wastewater so they built a water treatment plant onsite. This plant generates methane as a byproduct, it can then be used a fuel for engines onsite.

Another sustainable practice is the practice of solar power. New Belgium has the second largest private solar panel in North America. The facility is also equipped with motion sensor lights and sun tube lights. These sun tube lights, light is captured at the roof and travels down the tube to give out radiation without the heat Personal Communication, 2012.

As for more environmental friendly practices the facility is a real live example of recycled, reuse and recycle.

These examples are just some of the ways the facility promotes environmental sustainability, as you can see New Belgium strives to have a positive impact on the environment. By following these practices it helps promote a sustainable economic and socio-culture impact.

The socio-culture dimension of sustainability is achieved through a strong commitment to giving back to the community and supporting local. New Belgium donates thousands of dollars to non-profits in every state that they sell beer in Environmental Sustainability Report, ND. Each year New Belgium holds the Tour de Fat that is an event where people are encouraged to celebrate bicycles and raise money for nonprofits.

As of 2009 the event has raised 1.

  • Wallace, George N n;
  • I think this has the biggest similarities with the core value of kindling social, environmental and cultural change on a business role model;
  • The Tour De Fat event is a good example of how New Belgium provides special opportunities for the local people of Fort Collins to come together and partake in beer culture;
  • This directly relates to the idea of research and evaluation, by creating a business model New Belgium can take into account the social, environmental, and cultural impacts of the business;
  • I think this has the biggest similarities with the core value of kindling social, environmental and cultural change on a business role model.

Another example from the tour I noticed was how the facility has two electric charging stations suggested conscious habits for employees and community members Personal Communication, 2012. Overall, New Belgium strives to engage the community to act in a sustainable way by their practices, education and involvement within the community. The economic dimension of sustainability of New Belgium is accomplished by looking at the growth of the company in the past decade.

It has passed milestones and attempts to not only focus on the profit of the company but the surrounding communities. New Belgium focuses on not supporting out-sourcing and is committed to support the United State economy. By focusing on stimulating local business New Belgium can cut expenses and stimulate the local economies. At New Belgium they give monthly meetings for all the employees, where people can ask questions and information is openly given and recommendations are given from employees.

There is also open book management where employees can look at all the financial books and training is even offered to people. New Belgium focuses on reducing waste and efficiency use of resources, both of which are external factors of a natural area.

I think this has the biggest similarities with the core value of kindling social, environmental and cultural change on a business role model. This directly relates to the idea of research and evaluation, by creating a business model New Belgium can take into account the social, environmental, and cultural impacts of the business.

By understanding these aspects of the business from the beginning they are able to grow and understand them more in depth. With active participation these principles will result in a positive change on a business role model.

One value which states, balancing the myriad needs of the company, staff, and there families is a good example of the fifth principle. New Belgium take the spent grains and hops and sells them to farmers for cattle feed, which is a direct benefit for the local farmers. Another example I noticed was when our tour guide explained how the new facility in Ashville is planning on not taking the craft brewery market out there but growing it.

The new factory is focused on supporting the new community and not replacing the traditional practice. They offer free tours where people enjoy their beer, see the processes and are involved in the fun of brewing beer.

The Tour De Fat event is a good example of how New Belgium provides special opportunities for the local people of Fort Collins to come together and partake in beer culture. This company sets the bar for sustainability at a large business level.

New Belgium achieves these sustainable practices through sociocultural, institutional, economic, and environmental dimensions through their core values and beliefs.

Expert Answer

They put the people and environment first and realize that the profit will come after that; they have grown immensely in the past decade. It really inspired me how successful a company can be by following these sustainable dimensions; it opens up a door for new business to follow. Tour guide at New Belgium Brewery.

  • New Belgium achieves these sustainable practices through sociocultural, institutional, economic, and environmental dimensions through their core values and beliefs;
  • There is also open book management where employees can look at all the financial books and training is even offered to people;
  • Another example I noticed was when our tour guide explained how the new facility in Ashville is planning on not taking the craft brewery market out there but growing it;
  • The core values and beliefs guide the company to follow sustainable practice;
  • New Belgium donates thousands of dollars to non-profits in every state that they sell beer in Environmental Sustainability Report, ND.

Wallace, George N n.