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Q6 discuss the socio economic factors affect consumer

Impact of socio-cultural and economic factors on vegetable consumption behaviours: The aim of the study is to determine the impact of socio-demographic and ecological factors on vegetable consumption. A 14-question questionnaire was applied on a voluntary basis to 200 individuals who accepted to participate in the study. Their socio-demographic attributes and q6 discuss the socio economic factors affect consumer vegetable consumption habits of their families were determined.

The two attributes of purchased vegetables with most demand are cleanliness 61. It was observed that the amount of purchased vegetables increased with the increase in the budget allocated for vegetables. Their nutritional advantage is that they offer a high concentration of micronutrients and low contents of calories and fat. Each region grows and consumes different types of vegetables because of ecological and geographical differences, the impact of national consumption culture, and social dimensions associated with the habits the society gained over time.

Assessing food consumption is complex due to the various factors involved Maciel et al. A healthy and balanced diet is one of the main factors for a peaceful and happy life.

Correspondingly, with the development of social life, people's eating habits has begun to change, and consequently the consumption of traditional products has decreased, while the consumption of fast food products has been increasing steadily.

It is indicated that over time this type of diet may cause cancer and chronic diseases in humans. It is stated that in these cases, the regular consumption of vegetables is highly beneficial to health and effective in reducing the risk of heart diseases, cancers, and chronic diseases Robertson et al.

Owing to their low calories and fat content, and high contents of fibre, antioxidants, carotenoids, flavonoids, vitamins and photochemical substances, vegetables are remarkable in terms of health effects Marowa-Wilkerson et al. Most vegetables contain substantial amounts of minerals, particularly calcium, iron, and potassium.

On the grounds of these features, in recent years vegetable consumption has been frequently discussed in healthy and balanced diet programs on television and other means of communication.

Social Factors affecting Consumer Behaviour

By virtue of its ecological advantages, Turkey is a country rich in vegetables, where more than 50 different types of vegetables are grown and wild herbs are vastly consumed. Turkey has gained competitive advantage worldwide in the sector of fruit and vegetable-based products Crescimanno et al.

In this region, the typical "temperate marine climate"" prevails, with multi-annual average rainfall of 1286. Because land structure is steep-rugged and mountains extend parallel to the sea, the vegetable production areas in the region have always been rather limited. Due to the fact that every season is rainy, the production of the edible vegetables, especially tomatoes, peppers, eggplant, melon and watermelon is constrained.

On the other hand, the humid, rainy, and cool summer season is seen as an advantage in terms of greens' production. During the cold seasons, greenhouse vegetables produced in the Southern part of the country and are sold in the markets. Although a great deal of vegetables is consumed, the variety is rather limited. Ecological factors and food consumption culture have negatively affected vegetable production.

In food consumption individuals are mostly influenced by cultural factors. Therefore, knowledge of consumer habits is essential in increasing and diversifying vegetable consumption.

This study, aims to determine vegetable consumption habits of people living in giresun Province as well as investigating certain economic and sociological factors effecting these behaviours. According to data from 2013, the total population in the Province of giresun is 419,555. In the central district, where the study was conducted, the population is 123,129, and the average number of people per household is 4.

  1. Their nutritional advantage is that they offer a high concentration of micronutrients and low contents of calories and fat. The Journal of Nutrition, 135 4 ,900-904.
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No particular sampling method was used in the study. Overall, 240 individuals living in giresun city centre were approached randomly and asked to take part in the study. Only 200 of them agreed to participate.

Data were collected applying a questionnaire consisting of 14 questions regarding participants' socio-demographic background, their vegetable consumption habits and behaviours, and the factors affecting them. The data were analysed using the SPSS software. Percentage distribution was used to analyse the socio-demographic features of the participants.

As for income levels, 40. Participants' average monthly budget for vegetable consumption is 31. Daily vegetable consumption is q6 discuss the socio economic factors affect consumer. The lowest and the highest daily consumption of vegetables among the participants is 59 g and 652 g, respectively. Clique para ampliar Information on the stores that participants regularly bought vegetables is given in Table 2. More than half of the participants 52.

However, the rate of those who buy vegetables these markets along with other types of stores and shopping areas is 95. The attributes that the respondents normally pay attention while buying vegetables demanded attributesare presented in Table 3 in order of priority.

This table shows that the first most important attribute considered by the respondents is the cleanliness of the vegetables purchased. Of the 200 participants, 123 pay attention primarily to cleanliness. Of the desired attributes of the vegetables purchased, cleanliness ranked 1st receiving a score of 865, followed by freshness with a score of 763. The second most significant attribute selected was freshness of the vegetables, which was indicated as the first three preference choices with the rate of 92.

Along with cleanliness and freshness, seasonality, cheapness, and attractiveness are respectively listed as desired attributes. Among the demanded attributes for the purchased vegetables, cheapness and seasonality are indicated among the first three choices with the ratio of 7. In addition, seasonality received twice as much score than cheapness.

In terms of the preferred vegetable attributes, attractiveness, which ranked last, had a ratio of only 13. The increase in monthly vegetable budget is positively associated with the increase in the income level. This table demonstrates that there is a difference of 81. The present study also investigated the relationship between the monthly income and the maximum price allocated for 1 kg of vegetables Table 5. That is to say, the increase in monthly budget per 1 kg of vegetable is positively associated with the increase in the income level.

There is also a difference of 62.

Q6 discuss the socio economic factors affect consumer

The order of preference of vegetables is as follows: The number of people who reported a regular purchase of tomatoes is 189 94. There is a positive relationship between the q6 discuss the socio economic factors affect consumer in the monthly budget and the amount of vegetable purchased. The amount of the monthly budget allocated to vegetables is positively associated with the purchased amount of Tomatoes, Pepper, Cucumber, Kale, Aubergine, Lettuce, Onion and Fresh Beans.

Potatoes are the only vegetables that did not exhibit type of behaviour; data analysis indicates a negative relationship between the amount of potatoes purchased and monthly income.

Another interesting aspect of the data presented in Table 6 is the significance of changes in the purchase of eggplant.

It was found that food shopping is mostly done by women. This is in line with Turkey's social cultural structure, in which women have the responsibility of buying the food.

The average daily vegetable consumption among the participants is 328. For instance, in a research study conducted at a university in Ankara, located in central Anatolia, vegetable consumption of individuals was found to be lower, with male consumption of 260. Local street markets are the most preferred places for vegetable shopping; 95. Another factor influencing participants' vegetable consumption habits is cleanliness of the products bought and desire towards hygienic practices.

The analysis of the data suggests that the awareness of food hygiene is significantly high, which is in agreement with the findings of Sarikaya 2007who found that the most important factors affecting store choice when buying organic products are cleanliness and hygiene. Attractiveness and cheapness have not been considered as a priority, which could be due to low public awareness. Vegetable accessibility in terms their place of residence, which affects the price of the vegetables, has also proved influential on vegetable consumption Kamphuis et al.

This study has also found a positive relationship between the money spent on vegetables and income. However, the price paid for fruits and vegetables increases in higher income groups Estaquio et al.

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  2. The present study also investigated the relationship between the monthly income and the maximum price allocated for 1 kg of vegetables Table 5. Kale consumption is culturally higher in the region.
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In terms of the maximum price that can be paid for one kilo of vegetables, there is a difference of 62. It can be argued that the more money people earn, the more willing they become to pay more for both the amount and the variety of vegetables. It is a generally accepted fact that a healthy diet consists of generous quantity and choices of vegetables. Similarly, in their study, Shahar et al. It is observed that the amount of vegetables consumed changes according to the monthly budget allocated to purchase vegetables.

People have mostly chosen to purchase tomatoes, cucumbers, peppers, kale, and onions for vegetable consumption. The reason tomatoes come in first in vegetable consumption is that they are widely used in salads and vegetable dishes. The habit of eating salads every day also increases the consumption of cucumber and pepper.

Another important vegetable in the region is the kale. Kale consumption is culturally higher in the region.

Although q6 discuss the socio economic factors affect consumer cabbage production in Turkey is about 5 times higher than that of kale Turkey, 2013monthly consumption of white cabbage is 1.

It is important to mention that most results of the standard deviation were observed in the consumption of potatoes. In families with low income, potato is seen as a as a staple food. As the number of the family members increases, potato consumption also increases. However, potato consumption is negatively associated with the increase in the income. It would not be correct to state that less vegetable consumption is a sign of a low income because low vegetable consumption is considered as a more complex problem with the combined effect of several factors such as motivation, psychology, or lifestyle.

Therefore, providing consumers with information about the energy, vitamin, and mineral content and recommended intake of vegetables is considered to be highly beneficial Steptoe et al. Moreover, people should be motivated to increase their intake of vegetables for a healthier diet Dibsdall et al. Vegetable consumption and cultural and economic status affect the overall consumer behaviours. The increase in purchasing power is positively associated with the increase in the monthly budget of vegetables and variety of places vegetables are bought.

People with higher income tend to shop from greengrocer shops and supermarkets rather than local street markets. The high level of attention paid to cleanliness and freshness of vegetables indicates that individuals care a lot about what goes into their body and how it tastes. It is necessary to benefit from the diversity of today's communication and marketing channels in order to inform the community of the health benefits of eating more vegetables.

Providing people with the nutritional value and the recommended portion size of vegetables starting from a particular school age might help increase consumer awareness. The increase in vegetable consumption will eventually create a healthier community.