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The ad and the ego as the first comprehensive examination of adverising

Facebook gives companies the opportunity to advertise to a targeted group of people so that companies profit from their advertisements.

The process is very simple and self explanatory: First, Facebook wants to know your targeted people group. Once this is decided, you have to choose what kind of advertisement you want: For the purpose of our project, I chose to follow an event ad: Up to 6 different images can be used in your advertisement. The purpose of this is so people do not get annoyed or uncaring about your ad: Locations, age, gender, interests, and behaviors are all options that provide the opportunity for targeted advertising.

These options narrow down who sees the advertisements and how they are used.

Ad And Ego

The longest an ad can run is for 101 days. The following are screenshots of different options for the length of the ad: That is why Facebook ads are so productive and profitable. In this analysis, the central focus was the variety of language used in advertisements, in particular youthful lexicon. In 2007, it was estimated that teens view 3,000 advertisements per day and they spent 100 billion dollars Targeting Teens.

The ad and the ego as the first comprehensive examination of adverising

With this much money incorporated with online advertisements it becomes important to examine the lexical features and tones that these advertisements provide. Code-switching is the interchanging of two or more languages or varieties of a singular language in a conversation.

Instead of looking at language code-switching, I looked at code-switching in the context of varieties of a singular language in online advertisements.

  1. The film artfully intercuts clips from hundreds of familiar television ads with insights from Stuart Ewen, Jean Kilbourne, Richard Pollay, Sut Jhally, Bernard McGrane and other noted critics, performing a cultural psychoanalysis of late 20th century America and its principal inhabitants, Consumer Man and Woman.
  2. With this much money incorporated with online advertisements it becomes important to examine the lexical features and tones that these advertisements provide.
  3. First, Facebook wants to know your targeted people group.

Two Facebook advertisements were used in this evaluation. The advertisement was read aloud and analyzed for different lexical features. The first feature that was examined was the capitalization of different words. It is quite obvious that this advertisement is trying to connect to young males. Again, the ad was read aloud and examined for lexical features and tones. The ad seems to be geared towards young adults or people in the urban lifestyle and the tone is very upbeat and excited.

  1. Analysis of print ads in three women's interest magazines by kelly beane — 91 the use of emotional advertising is very prevalent in print advertisements that men respond better to advertisements about self or ego, while women respond found in appendix i this strategy was chosen because of its comprehensive.
  2. Locations, age, gender, interests, and behaviors are all options that provide the opportunity for targeted advertising.
  3. The advertisement was read aloud and analyzed for different lexical features.

Lastly, it is interesting that both advertisements stress something about adventure. In conclusion, not only do advertisements use code-switching for language, but they also use code-switching in a singular language in order to appeal to a particular group, such as age.

Depends on what the advertisement is trying to sell. A place such as Chipotle having funny and engaging ads is good. However, if it were something like health insurance those would need to be more professional. Would depend on the status of the company. Perhaps if the company were just starting out, the advertisements would need to be a little more professional. Yet, if the company was established they would be able to had different features to appeal to different groups such as age, gender, etc.

I prefer more professional ads because they are more trustworthy and reliable. The advertisements that have more youthful lexical features are more appealing because not only can they be funny, but they can also be more engaging and relatable. Vicanino, Maria Jose Garcia. A New Language Approach in Advertising.