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A review of joseph e levines the graduate

Amazon - Barnes and Noble - Powells "I love this business which is not really a business. The film industry is composed of an indescribable collection of dreamers and schemers, geniuses and phonies, sharpshooters and lunatics. It's action, on the screen and off.

  1. Sometimes I found the story thrilling and sometimes I was bogged down by it.
  2. The man who's spent a lifetime out-hyping the biggest hucksters in the industry is less ferocious and more cantankerous.
  3. As Mike Todd said, 'It's a hard way to make an easy living. During his chauffeured limo commute from his Greenwich, Conn.

He lived and breathed the movie business and by the mid-20th Century he was practically a household name. Levine dealt in exploitation of many different types of movies including art house imports from Europe, low-budget B-movies, war epics, spaghetti westerns and mainstream films.

He sought out opportunities where others would've turned up their noses.

McKenna explains, "he dealt in films from all over the world and from all over the cultural spectrum, becoming one of the most versatile movie promoters of his generation. What distinguishes Levine from others is that he marketed himself as much as he marketed his films. This added to his successes and even contributed to his failures.

McKenna refers to Levine as a showman, much in the style of P. In the book he says, "the object may not be extraordinary but the showman's job is to render the object extraordinary. He learned how to hustle and eventually got into the movie business in the 1930s. He started his own company Embassy in 1938 which grew over the years from exhibition and distribution of films no one else wanted to take on, to the production of films in the 1950s and 1960s.

Levine the showman worked on many movies in varying capacities.

  1. Joseph levine may refer to.
  2. An awkward audition by a young, unknown actor named dustin hoffman gave mike nichols the epiphany he needed for the graduate, the sleeper phenomenon of 1967 sam kashner explores how the. Joseph e levine celebrity profile - check out the latest joseph e levine photo gallery, biography, pics, pictures, interviews, news, forums and blogs at rotten tomatoes.
  3. Levine developed the art of saturation marketing.
  4. In the book he says, "the object may not be extraordinary but the showman's job is to render the object extraordinary.

In some cases he'd be heavily involved and in others he'd merely slap on his name to a film that he was only indirectly involved with. Levine developed the art of saturation marketing. He believed in low movie budgets but big marketing ones. The more a film was in the public consciousness, even if the movie itself wasn't very good, the better the chances it would be a box office success.

Levine was a maverick in his time and McKenna wisely points out that if it wasn't for criticism from intellectuals and high-brow critics, such as Levine's long-time nemesis film critic Bosley Crowther, that he wouldn't have had the success as an industry outsider that he did.

Levine Levine's career was full of ups and downs. McKenna points out that Levine made decisions quickly and sometimes the decisions were good ones and sometimes they were bad ones. He also had various phases in his career.

At one point he championed films like the Gaslight Follies 1945 and Hercules 1959 with unconventional marketing techniques. When American audiences developed a taste for what foreign films had to offer, Levine delivered. In the late '50s and early '60s he brought films like Godzilla: Eventually he became too public a figure and was spoofed in Godard's Contempt 1963 which he later renounced.

The Maysles brothers' documentary Showman 1963 shined too bright a spotlight on Levine and he was very displeased with the final product. Levine suppressed the documentary and its the reason why its not available on DVD and only rarely screened.

McKenna By 1966 Levine's career hit a snag. He put his all into scandal ridden The Carpetbaggers 1964 and was embroiled in a bitter battle for the top Harlow film of 1965.

SELF-MADE MOGUL HANGS ON : Joseph E. Levine, 82, Is Still Wheeling and Dealing

There were two Harlow 1965 films one starring Carroll Baker, Levine worked on that one, and one starring Carol Lynley. His career bounced back with The Graduate 1967 and after that he almost exclusively left behind the b-movies and art house films of his former days and worked solely on what he thought were quality films. He also worked on controversial films like The Night Porter 1974.

His career ended with his final film Tattoo 1981 which he worked on with his son Richard Levine.

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McKenna's book isn't chronological, rather it's arranged into themed chapters focusing on one aspect of his career. It does jump around a bit but not too much that I couldn't follow the thread once I figured out what year of Levine's life was being discussed.

Showman of the Screen is incredibly detailed. I've never read a biography on a film industry figure that was so focused on a career more so than the personal life of the subject. Levine's life was his career so in many ways this makes sense. Sometimes I found the story thrilling and sometimes I was bogged down by it.

The book has its ups and downs much like Levine did.

A review of joseph e levines the graduate

Overall though I enjoyed the book and I'm so glad I picked it up. Showman of the Screen by A. McKenna adeptly explores the tumultuous and exciting career of bigger-than-life producer and promoter Joseph E. Thank you to the University Press of Virginia for sending me this book for review! This is my first review for my Summer Reading Challenge.