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Mahindra mahindra ltd farm equipment sector acquisition of jiangling tractor company

Yancheng Tractora leading Chinese tractor manufacturer. Mahindra will hold 51 per cent outlay approx. The transaction is subject to receipt of necessary approvals.

  • Acquisition of Jiangling Tractor Company HBR Case Study To write an emphatic case study analysis and provide pragmatic and actionable solutions, you must have a strong grasps of the facts and the central problem of the HBR case study;
  • Mahindra's Farm Equipment Sector has recently won the Japan Quality Medal, the only tractor company world-wide to be bestowed this honour;
  • The group has a turnover of 5;
  • Acquisition of Jiangling Tractor Company;
  • The scope of the recommendations will be limited to the particular unit but you have to take care of the fact that your recommendations are don't directly contradict the company's overall strategy.

Shao Yong, President of Yueda Group said, "We are delighted to partner with Mahindra and look forward to a successful joint venture. The Huanghai Jinma brand is extremely strong in the domestic China market and the company is also one of the biggest exporters of tractors.

Along with our current operation at Nanchang, we will have a much larger scale on which we plan to build up our business in China. We will have a product range going up to 125HP. We will also have a large manufacturing base which will be used to not only produce for the domestic market but also for low cost manufacture for exports. The combined distribution network of both our operations will give us a much larger presence in the market.

The tractor industry domestic and export in China has grown from about 56,000 tractors in calendar year 2003 to 2,20,000 tractors in 2007, a CAGR of 40 per cent.

  1. Once done it is time to hit the attach button.
  2. Yancheng has a strong distribution network covering over 25 provinces in China.
  3. Begin slowly - underline the details and sketch out the business case study description map. It also provides starting ideas as fundamentals often provide insight into some of the aspects that may not be covered in the business case study itself.
  4. It include using the analysis to answer the company's vision, mission and key objectives , and how your suggestions will take the company to next level in achieving those goals.

The new agriculture policy introduced by the government in 2004 has played a major role in this growth as it includes a number of positive measures such as abolition of tax on agriculture, introduction of subsidy for tractor purchase to support farmers and enhance per capita income of peasants. The government has also reiterated its commitment to support agriculture and increase fund allocation for development of the rural economy.

[10 Steps] Case Study Analysis & Solution

This has led to a continuous rise in the income level of farmers, increasing their ability to buy tractors and related machinery. It sells tractors under the brand name of Huanghai Jinma which is the third largest tractor brand in China in terms of volumes sold in 2007.

  1. Case study solutions can also provide recommendation for the business manager or leader described in the business case study. So instead of providing recommendations for overall company you need to specify the marketing objectives of that particular brand.
  2. In some cases you will able to find the central problem in the beginning itself while in others it may be in the end in form of questions.
  3. The group employs more than 20,000 people.
  4. HBR case studies provide anecdotal instances from managers and employees in the organization to give a feel of real situation on the ground.
  5. Today, the 'Mahindra' tractor has come to be recognised as a powerful symbol of productivity and performance.

Yancheng has a strong distribution network covering over 25 provinces in China. The group has a turnover of 5.

Step 1 - Reading up Harvard Business Review Fundamentals on the Global Business

The group employs more than 20,000 people. It is also the only tractor company to win the Deming Application Prize and the Japan Quality Medal, two of the highest quality accolades that can be won by any organization. The Sector has also found significant success in the international market.

Mahindra China Tractor Co. Today, the 'Mahindra' tractor has come to be recognised as a powerful symbol of productivity and performance. Mahindra is the market leader in multi-utility vehicles in India It made a milestone entry into the passenger car segment with the Logan.

The Group has a leading presence in key sectors of the Indian economy, including the financial services, trade, retail and logistics, automotive components, after-market, information technology and infrastructure development. Mahindra's Farm Equipment Sector has recently won the Japan Quality Medal, the only tractor company world-wide to be bestowed this honour.

It also holds the distinction of being the only tractor company world-wide to win the Deming Prize. The World's Best Corporate Reputation list. For further enquiries, please contact: