Essays academic service


Pepsis domination in vietnam and its marketing

If you are Coke vs Pepsi. If you are Adidas vs Nike vs Reebok. There is a seismic shift happening in marketing communications away from the legacy methods on TV and print and radio, to new digital marketing from SMS and email to social media to in-app smartphone ads to Augmented Reality AR and beyond. Much of that is reflected in a shift in dollars, the readjustment of advetising budgets, lets move some of the money to the digital budget or even pepsis domination in vietnam and its marketing, mobile budget.

And pepsis domination in vietnam and its marketing does that come from? The TV, print, outdoor, radio etc budgets are then squeezed. We can observe this in absolute terms, the fresh eMarketer count of global mobile advertising expenditure in 2014 was.

Yes, from 2013 to 2014 the global mobile advertising industry doubled again in size. This is a very long 17,000 words, like 2 chapters in one of my book very detailed article about the bleeding edge in mobile marketing. Its about the role of big data. Its I believe the first comparative case study of national scale, where the old is compared to the new.

It has tons of business examples and all the weird historical oddities my blogs always have. This is a 'three-cupper; get yourself lots of coffee to get through this. If you read the CDB blog for the smartphone stuff, there's nothing of that here. If you are in mobile or digital for its advertising, or its money-making ability, or are involved in 'big data' this is a must-read you probably will bookmark with typical 'Tomi Ahonen Definitive Treatise' relevance, that you will keep coming back in the months and years to come, and send your colleagues to read.

With that warning, this is a 'read carefully every word' blog. Don't start it if you don't have the time now. Give yourself 45 minutes to an hour for this. When you do, I will be there at the end to have a chat on how this all makes you feel. We were talking about recent excitement about mobile advertising numbers. There are more mobile accounts subscriptions than humans alive.

And we interact with the gadget at unbelievable levels. The Tecmark survey in 2014 found that we look at the smartphone now on average 221 times per day. So the opportunities for any advertising brand to appear in our view, on mobile, is unprecedented considering a mass audience.

And as we know on this blog all those numbers, the digital media opportunities in mobile are exploding from basic voice and messaging, to interactive gaming - Angry Birds alone just on mobile has already had more users than total Facebook accounts active on mobile and PC.

Talking of Facebook all major social media find the majority of their users on mobile now. We watch our videos, listen to our music, share our selfies and even use new video-sharing services like Meercat and Periscope to share content that was not possible under older technologies at least not as easily such as latest episodes of Veep or Game of Thrones or House of Cards or the Pacquiano-Mayweather fight.

But some of the astonishing growth rate of mobile marketing - doubling in one year - one year! The marketing professionals are now learning about mobile. They are adopting mobile and adapting to mobile. They are discovering its power. Yes, mobile can replicate all you can do in legacy media of any type - as the BBC famously said a decade ago, all TV and radio content will be available on mobile and they then did it too, the BBC iPlayer sees more use on mobile than on PC.

But then comes the heureka moment: Mobile truly is the 7th mass media. And once the creative minds in advertising start to plunge into the rich new worlds of mobile, they are truly enthrilled by the diverse range indeed plethora of opportunities to innovate and be truly creative. There has never been anything like mobile.

  1. Literally, in 40 years I have never bought a Coca Cola for me to drink, while I buy Pepsi every single day I go to the grocery store.
  2. They are discovering its power.
  3. They created the fastest fax machine just when the world discovered email. This sector is the most costly and primarily foreign-dominated.
  4. And the vote margin generated this way is 3.

So the richness and the reach of mobile help power it to such rapid growth in the marketing and advertising industry. Doubling in size in just one year. Mind you, most in advertising are total newcomers to this opportunity. Nearly half are novices at best. Most of those who do, only measure WEB banner ad clicks on mobile ie they are measuring an ancient mostly obsolete metric built for a previous media.

Forrester said just like I have been saying for 15 years that they are critical of marketers only focusing on the shiny new things like smartphone apps at the expense of what works - SMS. I just presented last autumn in Seattle at a global mobile gaming conference.

Ten times better rates. The audience was clapping wildly to the speaker. Yes, 100 times better than banner ads on the web. That is not just 100x better quantitatively than your 0. A conversion rate means it yielded a sale or whatever other metric was measured, like say a credit card application submitted, if that was the metric. So lets take a race. You are living in Roman times, 2,000 years ago, the times of Jesus Christ.

You can pick any method of transport, and get from Rome to the distant edge of the empire in Paris. You pick the chariot of course.

  • We watch our videos, listen to our music, share our selfies and even use new video-sharing services like Meercat and Periscope to share content that was not possible under older technologies at least not as easily such as latest episodes of Veep or Game of Thrones or House of Cards or the Pacquiano-Mayweather fight;
  • So the brilliant creative genius at the ad agency takes George Clooney to a deserted island with precise sunset setting, and hires at massive expense that one tune from the Beatles or Rolling Stones or some icon, to be the soundtrack of this iconic ad;
  • Very very precise targeting truly up to an individual level.

Now what can I do? I am allowed to use 2015 tech to travel the same distance. I pay a few Euros to Ryanair, and I am there in two hours.

Carbonates in Vietnam

You lose, game over. Oh, in this example my speed advantage is conveniently about 100x faster. But we were comparing mobile to the web. Thats like going back to the cave man before they invented the wheel or tamed the horse. That is where the obvious. And that is all the easy bits, that any simplest business paper can explain. But what is the real power of mobile. Why does Starbucks say nothing is more important to their future than mobile?

This is the big article on the power of mobile into the next decade. The power of data. We can collect that data from many sources, including but not limited to, mobile. Mobile is radically changing advertising.

Mobile reaches more media audience than anything in human history more than movies, radio, TV or newspapers, books, magazines, even outdoor advertising. So reach is best. Then mobile is the most efficient. Normal internet banner ads get 0. And as we learned from who? Coca Cola says their mobile marketing budget is run on a 70: Or like how Mondelez Kraft Foods teaches its marketers: On TV you have no idea which ad actually produced a sale, or even if your ad was seen.

The audience member might have gone to the toilet on the ad break. On digital interactive media like internet email and banner ads, or social media from Facebook to Instagram, or of course mobile - we CAN measure what happened. Did the audience see it, react to it, actually use that particular ad to turn up in a store online or bricks and mortar store and buy. That is part of the power of digital media, we can measure it. This is no mobile geek tech author.

The biggest beer brewer on the planet. Their Director of Innovation. Loves mobile for its measuring ability. But where there is darkness and despair, where marketers cry at night, have no fear, there is hope, light, promise, magic. The CDB blog is here! I will help you see the future. And that all is built on. I drink tons of carbonated cola drinks, and most who saw me at any conference or private seminar, usually saw me drinking cola drinks at the breaks and coffee or at the lunches, restaurants, airline lounges, wherever.

And its a very widely held belief among my fans, pepsis domination in vietnam and its marketing Tomi is a Coke-guy, a Coca Cola guy.

I talk about Coca Cola a lot also in my presentations and last year in Ecuador, the local Coca Cola marketing at the event even produced this unusual name in Latin America for a custom bottle they nicely made for me: Tomi the Coca Cola guy.

  • Let me repeat that;
  • Most of those who do, only measure WEB banner ad clicks on mobile ie they are measuring an ancient mostly obsolete metric built for a previous media;
  • These guys are the best;
  • Overall, women seemed to be more successful at improving their lot within the industry, some even reaching the upper ranks;
  • I do hope some day to meet that person who came up with that idea, and shake his or her hand, that is pure genius.

And yet VERY close friends of mine know, that in my life, over the past 40 years, whenever I have had a choice, the carbonated soft drink I bought for myself was.

Literally, in 40 years I have never bought a Coca Cola for me to drink, while I buy Pepsi every single day I go to the grocery store.

  1. Maybe the robocall is answered by the child in the family and whatever brilliant message is there by Donald Trump, goes to a non-voter.
  2. Don't start it if you don't have the time now.
  3. It talks to all the passers-by. Some election issues were specific to women abortion, equal pay, contraception etc , others of big interest to women healthcare, schools, quality of food and environment etc.

If my store is out of Pepsi, I will not buy a Coca Cola, I will go to another store instead but before I leave, I complain quite loudly to the manager about how incompetent they are if they managed to run out of Pepsi. I am indeed a Pepsi guy. Literally for 40 years absolutely unfaltering passionate loyalty without fail. Why that strange deviation on that day.

I did not buy Coke to drink it, I bought it to test the new flavor. And by weird accident in timing, I happened to take a picture of myself that day tasting that New Coke those who read my essay of selfies know this was very unusual for me at the time, I did not waste expensive film on self-portraits: