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The four models of public relations by grunig and hunt

The ethical considerations of each model of Public Relations will then be discussed.

Models of Public Relations

The Press Agentry model of Public relations can be observed within a democratic political system. To transmit their messages to a broad audience, politicians will often address controversial or important topics in order to ensure mass media broadcast.

The one way nature of political messages also provides limited means for the public to provide feedback or commentary in a way which directly affects the attitudes or agendas of political parties. The Queensland Police service is one organisation applying the Public Information model in their communication methods.

As required in the Public Information model, Queensland Police Service routinely and objectively disseminate up-to-date, accurate and complete messages specifically designed to inform the public about current police and public safety issues. In the words of their official Facebook page QPS have implicitly highlighted their use of the Public Information model stating: The Public Information model is ethically justifiable because it distributes accurate, complete and truthful information aimed to inform their publics completely about issues which are of a concern to them.

With an objective to provide an avenue for publics to voice their opinion, feedback and concerns the two-way symmetrical model of communication is ethically sound.

The Four Models of Public Relations

However, the level of truth-telling often depends on the organisation in question sending the message. Through use of this model, companies not bound by other ethical guidelines may disseminate misleading or incomplete information aimed to sway the public.

However, by allowing for feedback in some form they open themselves to some level of accountability which makes the use of this model quite ethical. Using social media and online interactive pathways, American music group Linkin Park are one organisation whose fan communication practices heavily reflect concepts of the two-way symmetrical model.

A band whose career has grown along with the development of the social media, Linkin Park actively explore and employ the use different social and interactive media sites such as Facebook Facebook, n.

Public Information Model

The implementation of these communication strategies demonstrates an attempt to actively include fans in their work in ways which directly shape their practices, as is the purpose of two-way symmetrical communication. Personal Reflection and Conclusion Having examined examples of the four public relations models in practice, it is clear that the two-way symmetrical model is the most ideal modeldue to both its emphasis on mutually beneficial communication and being the most ethically sound in terms of the amount of disclosure of information it allows publics.

However hard to maintain, I believe all two-way asymmetrical communication should strive to be as symmetrical as possible.

  1. As required in the Public Information model, Queensland Police Service routinely and objectively disseminate up-to-date, accurate and complete messages specifically designed to inform the public about current police and public safety issues. Grunig, there are four models of public Relations.
  2. In Press Agentry publicity model, public relations experts enhance the reputation of the organization among the target audiences, stakeholders, employees, partners, investors and all others associated with it through manipulation. Websites and Social Media Accounts Facebook.
  3. Grunig, a noted public relations theorist who has to his credit several books, articles, chapters and awards in the field of public relations. They should be really good at putting their thoughts into meaningful words which influence the customers and end-users.
  4. They influence their potential customers by simply imposing their ideas, thoughts, creative stories of their brand, USPs of the products and so on.
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List of References Books Wilcox, D. Websites and Social Media Accounts Facebook. Linkin Park linkinpark on Twitter.