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The growth of public relations in the united arab emirates

Is the Middle East’s PR industry bigger, better, smarter?

However, it has not been an easy year by any reckoning. The overall financial restructuring may offer long-term benefits for Dubai, which has faced an unprecedented level of scrutiny since news of the development broke.

  • The flipside is that government relations remains in strong shape — with various government-related entities spending major budgets in order to engage business, consumer and overseas stakeholders;
  • English-language titles, adds Robinson, tend to lead the business debate, with business monthlies MEED and Arabian Business particularly prominent;
  • You now have almost a duality of comms;
  • English-language titles, adds Robinson, tend to lead the business debate, with business monthlies MEED and Arabian Business particularly prominent.

Oil-rich Abu Dhabi has had a considerably happier year - launching its first F1 Grand Prix and unveiling a raft of eye-catching initiatives - including the Masdar alternative energy project, the Louvre Abu Dhabi and a Guggenheim.

The lowdown Although the downturn has been painful for the UAE, it has forced communicators to sharpen their skills and gather some hard-earned experience in handling bad news. A flourishing business environment has been hit hard by the financial crisis, adversely impacting PR growth in 2009. Thankfully, Abu Dhabi has offered a silver lining - maintaining spend levels as it navigates an ambitious series of projects.

Other important Arabic titles are the London-headquartered newspapers: Asharq Alawsat and Al-Hayat. English-language titles, adds Robinson, tend to lead the business debate, with business monthlies MEED and Arabian Business particularly prominent. An expanding English-language newspaper sector, meanwhile, has seen the launch of respected new title The National in Abu Dhabi, which takes its place alongside Gulf News and Khaleej Times.

Focus On...The United Arab Emirates

Yahoo acquired key Arab online community Maktoob, with its 16. You now have almost a duality of comms.

  1. Outside of government, financial and real estate players have been hit hard this year. Oil-rich Abu Dhabi has had a considerably happier year - launching its first F1 Grand Prix and unveiling a raft of eye-catching initiatives - including the Masdar alternative energy project, the Louvre Abu Dhabi and a Guggenheim.
  2. English-language titles, adds Robinson, tend to lead the business debate, with business monthlies MEED and Arabian Business particularly prominent. There does seem to be a silver lining however when it comes to budgets; one in six respondents expect budget growth of more than 20 percent in 2016.
  3. The lowdown Although the downturn has been painful for the UAE, it has forced communicators to sharpen their skills and gather some hard-earned experience in handling bad news.
  4. Oil-rich Abu Dhabi has had a considerably happier year - launching its first F1 Grand Prix and unveiling a raft of eye-catching initiatives - including the Masdar alternative energy project, the Louvre Abu Dhabi and a Guggenheim. Many companies operating in the UAE have an international focus and therefore, as a PR practitioner here, you will be required to communicate at least regionally if not internationally.

Among its key rivals is the largest local player Asda'a, now 60 per cent owned by Burson-Marsteller. Another key homegrown agency is Jiwin. Communications, although the departure of Buchanan from Dubai earlier this year is evidence of a tougher environment.

  1. Yahoo acquired key Arab online community Maktoob, with its 16.
  2. They will gain media coverage for their company and their senior executives will be happy.
  3. Communications, although the departure of Buchanan from Dubai earlier this year is evidence of a tougher environment. Asharq Alawsat and Al-Hayat.
  4. What experience did she have? Four per cent Languages.
  5. I have seen very few with any PR experience and certainly not strategic PR experience.

Salaries are bolstered by a tax-free regime, with Abu Dhabi now commanding the largest pay packets. Full salary figures, courtesy of recruitment firm PRJS, can be found here.

U.S. Department of State

Attracting and retaining talent remains one of the key challenges in the region, with a paucity of homegrown talent proving a particularly complex hurdle for agencies to overcome. Bellwether brands A relatively high proportion of PR spend is driven by the government or linked entities. Abu Dhabi, say observers, is even more reliant on government PR spend — which is largely overseen by Simon Pearce, director of strategic comms for the emirate's Executive Affairs Authority.

Outside of government, financial and real estate players have been hit hard this year. Key marketers include telecom brands Etisalat and Du, and national airline Emirates. The flipside is that government relations remains in strong shape — with various government-related entities spending major budgets in order to engage business, consumer and overseas stakeholders.

Four per cent Languages: