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Where is the company most vulnerable from a communications standpoint

Essay Google is no longer the prodigious child fondly looked at by the business community — It is a huge corporation that has to weigh its actions in the altered light of market realities. The issue that creates the greatest hurdle in communicating its business decisions is the highly vocal opinion, both for and against the stance it has taken in China.

Where is the company most vulnerable from a communications standpoint

While providing an allowance for censorship is against the grain of its vision, not doing so has two repercussions. The business repercussion is that it loses an emerging market with roughly a fifth of the world population. Its philosophical repercussion is that it loses the opportunity to improve the information access and experience to a large number of information-seekers in China. Where is the Company most vulnerable, from a communications standpoint?

  • Coordinated Management of Meaning Theorists in Coordinated Management of Meaning believe that in conversation, people co-create meaning by attaining some coherence and coordination;
  • Groups with strong ethnic or racial pride often use divergence to highlight group identity;
  • Language allows people to develop a sense of self and to interact with others in community;
  • Organizational Information Theory This Theory argues that the main activity of organizations is the process of making sense of equivocal information.

Google cannot profess to believe that China would be rid of the censorship in near future. Any utterance of such belief jeopardizes its prospects in the country under the current political set up.

Where is the company most vulnerable from a communications standpoint

At the same time it cannot effectively reconcile the concessions it has given the Chinese government with its long and dearly held philosophy. This inability to communicate its aspirations for a more relaxed atmosphere in China in the foreseeable future is the most vulnerable aspect of its organizational philosophy.

Besides, the steps that it has taken to ensure that it is not used like Yahoo in any government sponsored witch hunt or human rights violations is seen as an inadequate step in the US while China views this as a clause that can be altered to suit its political realities by pressure tactics. What are the key problems Google faces in this situation?

  1. It becomes the target of several lawmakers for violating human rights initiatives of the US Government.
  2. According to Cultivation Analysis, in modern Culture most people get much of their information in a mediated fashion rather than through direct experience. In their efforts to avoid feelings of dissonance, people will avoid hearing views that oppose their own, change their beliefs to match their actions, and seek reassurance after making a difficult decision.
  3. Theorists in Social Exchange posit that self-interest is not necessarily a bad thing and that it can actually enhance relationships. Yet, those who occupy the lower rungs of the hierarchy tend to understand the social situation more fully than those at the top.

Google loses credibility in the open world for making allowance to the demands of the Chinese government. It becomes the target of several lawmakers for violating human rights initiatives of the US Government. Google stands to lose a large market share if China uses its tried and tested formula of copying technology with scant regard for Intellectual property rights something it has become notorious for. Its competitors would use this issue irrespective of the conduct or the outcome to decrease the prestige that the brand holds in the minds of the consumers as well as the markets.

What advice would you give BrinPage, and Schmidt? This is the first time that Google has had to face a test of organizational character in its young life. Even if it affects their market value in the short term, it is better for the organization to be seen professing something strongly rather than skirt the issue.

In the long term, when the obvious benefits of market expansion occur, the market can be won over. Ultimately, as it has been proven in history, government censorship as seen in China today would be lifted, and Google would have a strong presence to pursue both its philosophical interests as well as business prospects.

In my opinion they should clarify that they aim to give better information to the Chinese users than what they have access to now though under the restricted parameters of governmental censorship and declare that they hope to be a strong presence in China when unrestricted access to information is allowed at any future date.